my junior Competition: Your Dream Pushchair Awaits

Exclusive competition worth approximately €5000.

We would like to give you and your little bundle of joy an unforgettable time.

Together with Mia Alpina Zillertal Family Retreat and Rookie, we are giving away an exclusive package full of closeness, comfort, and shared memories for your small family.



Your Prize:

• my junior LIYO

• 4 nights at the Mia Alpina Zillertal Family Retreat**

• Rookie Premium Elite Baby Carrier

Total value: approx. €5,000*

*Please read the terms and conditions for the offered competition.** High season excluded

You can win this.

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This is how it works

Sign up for our newsletter and you will automatically be entered into our Winter Delight Giveaway. If you already have

a Family & Friends account, you will automatically participate in the giveaway.

We wish you the best of luck.

About Mia Alpina

At the heart of the Zillertal, the Mia Alpina Family Retreat combines luxurious relaxation with genuine family moments. With lovingly designed family rooms, exclusive spa areas, and a thoughtful range for all ages, Mia Alpina ranks among the most popular family hotels in the Alps.

Whether it’s relaxed wellness moments for parents, exciting adventures for children, or family time amidst the Tyrolean mountains – here, holidays are created that families remember for a long time.

?️ Located directly in the Zillertal, a family holiday amid mountains, nature, and exclusive relaxation.

?‍?‍?‍? Family-friendly by design Spacious family rooms, childcare, and experiences for every age.

? Premium Spa & Wellness Multiple pools, adults-only areas, and spa moments for true relaxation.

?️ Cuisine for the whole family High-quality dining with regional specialties and a family-friendly concept.

? Play, Adventure & Experience Indoor play worlds, water worlds, and varied activities for children.

✨ Memories instead of routine A place where families can switch off together, enjoy, and experience special moments.

About Rookie

Since 2018, Rookie has been developing ergonomic design baby carriers that really make everyday life with a baby easier. Today, Rookie is one of the most successful baby carrier brands in German-speaking countries – and a genuine love brand among mums.

The Premium Elite is the best model so far: developed over months, tested by midwives, loved by parents. It combines everything you could want from a carrier.



? 100% organic cotton Certified, toxin-tested, and with natural UV50 protection.

? From birth up to 15 kg No newborn insert needed. The continuously adjustable panel grows with your child.

? Ergonomic & hip-friendly Supports the squat-spread position and thus healthy hip development.

⚡ Put on in seconds Hip belt with buckle for fast switching between mum and dad – even by yourself.

? Carry on belly & back Shoulder straps in X and H shape, back carrying possible from 6 months.

⚖️ Just 650 g Lightweight Carry for hours without pressure marks or back pain.

my junior Guide.

Your companion through pregnancy & parental leave.
Discover now

What our
joyful parents say.

The opinion of our #myjuniorfamily is our top priority. Therefore, for over 9 years, all our products have been based on the experiences of parents and children. You too can trust the feedback of over 200,000 happy families like yours and find your companion.

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Your pram to touch.

See fabrics, feel colours, find your favourite look. All in the comfort of your own home.

Unsure about which colour or material suits you best? With our free lookbooks and fabric samples, you can bring the selection comfortably to your home. This way, you can feel the fabrics, see the colours in the correct light, and find your perfect pushchair look. Just order a lookbook and soon hold your happiness in your hands.

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Your world full of benefits.

More protection. More service. More joy.

  • 10-year warranty & mobility guarantee
  • 1 year comprehensive cover
  • Personalised service
  • Mom To Be Academy Online Courses
  • Early Access at Launches
  • Upgrades with our hotel partners
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