Press Release

A Sparkling Start in Life: my junior® presents an exclusive pram adorned with Swarovski crystals

Aachen, 9 December 2024. Are you expecting a new chapter in your family’s happiness? With the new collection from my junior®, it will be even more radiant: The pram manufacturer my junior® is launching a very special companion with the ICON OF LIGHT. Over 2,100 Swarovski crystals make it a sparkling highlight – designed to celebrate the light of life: your own child.

Luxury meets love
The new my junior® ICON OF LIGHT pram is a practical everyday companion for radiant moments with the family. Lovingly crafted in Europe with great attention to detail, the ICON OF LIGHT collection stands for timeless quality, innovation, and modern elegance. "Our vision is to create a symbol for the unique moments in a family’s life," explains Kamil Nokielski, Managing Director of my junior®.

Four models, endless possibilities
The ICON OF LIGHT collection comprises four models with individual, exclusive designs and different colours. Each model has been embellished with up to 2,100 Swarovski crystals – for families who want to showcase their happiness in style. The entry-level prices for the ICON OF LIGHT collections start at 1,899 euros.

Shining like a child’s eyes
The pram becomes a symbol for the adventures parents and children experience together. The ICON OF LIGHT campaign celebrates the magic of those first steps, walks, and journeys together – with a touch of sparkle that makes every moment special.

For expectant parents and families who value style and functionality, the my junior® ICON OF LIGHT is more than just a pram: it is a statement of the love and the radiance that children bring into life.

Discover the sparkling world of ICON OF LIGHT and celebrate the brilliance of your family’s happiness!

my junior GmbH   

Am Parir 25   

52379 Langerwehe   

presse@my-junior.com   

Managing Director: Kamil Nokielski   

About my junior®

We accompany your happiness.

An everyday hero, a constant companion that supports and makes daily life with a baby easier: that is the my junior® pram.

The journey of my junior started in 2015 when Managing Director and dad Kamil Nokielski began searching for the perfect pram himself. Like many parents, he was looking for an everyday hero that was both comfortable and safe, and included everything needed as a starter set. He was rather dissatisfied with the selection available at the time and described the search for the perfect pram as a "pram jungle". Still during his studies, Kamil sought a way out of this so-called pram jungle and promptly founded my junior.

His goal:
To develop products that make no compromises: functional, stylish in design, maximally safe, and equipped with everything parents need for daily life with their child. my junior® aims to be a brand parents can trust, giving them the confidence to be prepared for any challenge – practical, elegant, and safe.

Swarovski® is a registered trademark of Swarovski AG